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DIEREND · LAUNCHING 2026

One app for
every pet, every vet, every business

Consumer-led vertical SaaS for the pet economy: we acquire pet owners free with viral consumer tools, then monetize through the vets and shops that serve them. AI health scans, missing-pet map, vet booking and store, worldwide in 19 languages.

Our Identity

The story behind the name

Animals Dieren
Friend Vriend
Dierend

Together

Where animals find friends.

Born in Dutch, built worldwide, now in 19 languages from day one.

The problem we solve

A dog with reading glasses, overwhelmed by fragmented pet care

Pet care is fragmented across five apps, vet software is built for desktops, and owners have no single place to manage their pet's life.

5 apps

The average owner uses five separate tools (social, vet booking, missing-pet posts, symptom search, shopping) that don't talk to each other.

$200+/seat

Legacy vet PIMS (ezyVet, Provet, IDEXX Neo) charge $200+ per seat per month and were built for desktops, not mobile-native vets.

Disconnected

No system links an owner's pet history with the vets and services around them, so the relationship that matters most is the one nobody owns.

Reporting is broken

Most people walk away from a distressed stray because reporting is too hard. The founding insight that started Dierend.

Why we win

Vet-software companies spend $400+ on cold sales to land a single clinic. We make clinics come to us, because we already have their customers in the app.

Own the customer first

Free consumer tools acquire pet owners at near-zero cost: the same owners every clinic and shop is trying to reach.

Sell them the demand

Clinics and shops subscribe to reach owners already active near them. Consumer-led distribution, not cold outbound.

Compound and lock in

Bookings and payouts run on us; cross-side network effects deepen with every owner and clinic added.

Dierend is consumer-led vertical SaaS for the pet economy: acquire owners free, monetize through the businesses that serve them.

Three modes, one app

Owners, vets, and pet businesses share the same network. One platform, three sides of the pet economy.

Pet Owners

Social feed and stories. AI symptom scans. Mate matching (playdate requests to other owners' pets). Missing-pet map. Universal reporting. Vet booking, video consults, and a store.

Veterinarians

Clinic dashboard, patient records, appointment booking, video consults (rolling out), in-app chat with owners, and Stripe payouts. Standalone or alongside a multi-service business.

Pet Businesses

Storefront for products and services. Order management, customer messaging, and bookings. Groomers, sitters, and shops get a back-office without the desktop tax.

The product, live today

A real, shipped app: 50 screens across owner, vet and business modes, in 19 languages.

AI health scan screen
AI health scan
Missing-pet map screen
Missing & found map
Community feed screen
Community feed
Vet booking screen
Vet booking
Store screen
Store
Live on Google Play Click here for Android Live on the App Store Click here for iOS

The growth loop: acquire owners free, then monetize

Free consumer tools acquire pet owners at almost zero cost. We route them into a vertical booking SaaS for vet clinics and pet shops, then retain both sides on a subscription model.

1 · Acquire: near-zero CAC

The AI health scanner (free monthly scans) and emergency reporting (50 free reports/mo) seed the community. Free missing & found pet ads then expand it, neighbourhood by neighbourhood, no ad spend required to be useful.

2 · Monetize: route to booking SaaS

Every scan, report and alert routes the owner to the nearest vet clinic or pet shop in our network. Bookings and orders run in-app: vertical SaaS for the business, marketplace commission for us.

3 · Retain: subscriptions

Owners stay for multi-pet history, deeper AI and priority routing; clinics and shops stay on per-seat subscriptions. Recurring revenue on both sides, and every paying business gives owners one more reason to stay.

No cold start: the free consumer tools are useful with zero clinics on board, so owners come first. We then sign clinics into demand that already exists in their neighbourhood.

More owners → more clinics and shops join → more reasons for owners to stay. The loop compounds, and customer-acquisition cost trends toward zero.

Go-to-market: one beachhead, gated expansion

Consumer: city-by-city seeding

Missing-pet map seeded one metro at a time — Miami first. Every report recruits its neighbourhood; every shared AI scan is an ad. Channels measured against pre-committed kill/scale thresholds in the first 90 days (D30, K-factor, CAC per channel).

Clinics: founder-led, then sales-led

10 free design partners (months 1–3) → billing on from month 4 → founder-led sales in Miami/Florida → dedicated sales lead from month 10 expanding to NY/LA/TX. Owners pull their own vets in — product-led inbound grows with the user base at zero sales cost.

Expansion: earned, not scheduled

Consumer app is global from day 1 (19 languages, organic). Monetized B2B expands in gated rings: US → Canada (2028) → UK + EU (2028–29) → worldwide. Each ring opens only after the previous one passes retention and CAC gates.

Why this sequencing wins: clinics are never sold into empty demand — owner density always arrives first, and every market opening is sales + compliance work, never product work. The localization is already done.

Universal reporting: anyone, any animal, anywhere

No phone trees. No broken city hotlines. Any user, owner or passer-by, can report any animal in need from the street. The report routes to the correct responder automatically.

1. Snap

Take a photo. Frontier AI assigns a severity score and triage priority in seconds.

2. Tag

Precise GPS attached automatically. Pin-drop on the map for adjustment if needed.

3. Route

Routes to the right NGO, vet, or city hall by location, with a PDF case file.

Free for every user (50 reports a month), so it spreads on its own: a zero-cost acquisition hook. And every report becomes a data point in the mortality map no other pet app collects.

AI Health Scanner: powered by frontier AI

A vet examining a dog, AI-assisted health triage

A free triage assistant in every owner's pocket, with 3 scans a month at no cost. It's our cheapest acquisition channel and the top-of-funnel for the vet network.

  • Symptom Detection: identifies wounds, skin conditions, malnutrition, and distress signals from a single photo.
  • Severity Triage: automatically flags critical cases for immediate vet attention or rescue dispatch.
  • Routes to revenue: every scan links to the nearest vet for booking or a paid consult.
  • Cost-tiered LLM routing. Efficient models on the free tier, premium models for paid. Built on Cloud Functions v2, costs scale with usage; no fixed inference bill.

Frontier-model providers (OpenAI on the free tier, Anthropic Claude for paid) sit behind our own routing layer, swappable and never locked in.

Built and ready to scale

Pre-launch, but the full platform is built and deployed. The seed funds go-to-market, not core engineering.

50App screens shipped
25Backend services
19Languages, day one

Full stack deployed

Firebase Auth, Firestore, Storage and Cloud Functions v2 in production across 25 services.

Payments live

Stripe and Stripe Connect: per-seat subscriptions plus marketplace split, 3 to 5% take.

AI in production

Cost-tiered LLM routing on Cloud Functions: efficient models free, premium models for paid.

Mobile app built, store launch imminent, web app next. Built solo and AI-augmented, for exceptional capital efficiency.

18-month targets — upside case

200+ Paying Vet Clinics
~185k Pet Owners (MAU)
10k Animals Helped via Rescue Map
Reaching the summit — ambitious first-year goals

Upside scenario at full viral performance — not historical results.

Base case we commit to (month 18): ~130k MAU · ~150 paying clinics · ~$465k ARR run-rate. Both live in one model — flip a cell to see either.

Business model: three revenue lines

B2B · Vet & business seats

Per-seat monthly subscriptions for clinics and businesses, billed via Stripe. Fee-inclusive pricing.

$25–$50 / seat / month

Marketplace commission

Take rate on vet bookings, video consults, and store orders. Settled via Stripe Connect.

3–5 % take rate

B2C · Premium for owners

Multi-pet AI scan history, deeper analytics, priority vet routing, ad-free.

from $5.99 / month

All lines are fed by the free consumer loop at near-zero CAC — plus a fourth: clinic-routed marketplace attach, as clinics push bookings and refills through the platform. Stripe + Stripe Connect already integrated.

Clinics expand, not just renew: seats grow ~1.5 → 2.4 and attach revenue compounds — net revenue retention > 100%.

Prices shown in USD; billed in each app store's local currency.

Unit economics

Consumer · freemium

Blended CAC under $1 per acquired active owner (gross adds, churn replacement included) — every missing-pet alert and shared scan recruits the next user.

Vet clinic · SaaS

$39.99/seat (escalating at renewal, capped $49.99) at ~90% margin. Clinic LTV grows $3.6k → $8k+ via seat expansion, attach and churn maturing 4% → 1.3%.

Marketplace

3 to 5% take on vet bookings, video consults and store orders, settled via Stripe Connect, on top of subscriptions.

<$1Blended CAC per acquired owner
3.0→12:1Clinic LTV:CAC, fully loaded (Y1→Y5)
M46EBITDA-positive — on two rounds, no Series A needed

Fully-loaded clinic CAC (incl. sales payroll) $0.8–1.2k vs cohort LTV $3.6k→$9.7k; marketing-only CAC $120–730. Every driver is a cell in the 60-month model — data room.

Competition

Each incumbent owns one slice. None acquires owners for free and sells that demand to clinics, and none has the cross-side network effects.

Vet booking marketplaces

Vetster · Pawp · Dutch

Single-market, single-feature. No commerce or rescue layer, no all-sides network.

Vet PIMS software

ezyVet · Provet · IDEXX Neo

$200+/seat, desktop-first, hostile to mobile-native vets and solo practitioners.

Pet-owner social

11pets · Tractive · Pawtrack

Single-feature apps. No vet booking, no AI scans, no rescue layer.

Pet commerce

Zooplus · Chewy · Fressnapf

Pure transactional e-commerce. No community, no clinical layer, no engagement loop.

Missing-pet networks

PawBoost · Petco Love Lost

US-centric. Track missing, not deceased. No vet-care integration.

Dierend

All sides · worldwide · 19 languages

Cross-side network effects: owners, clinics and shops compound, and bookings + payouts lock the business in.

Market: global from day one

A $260B+ market, a US-first wedge

The consumer app launches worldwide in 19 languages; paid go-to-market concentrates on the US — the world's largest pet market — with Canada, the UK and the EU opening as gated expansion rings.

Global pet-care market $260B+
Pet-care market CAGR ~7 %
Global veterinary services ~$130B
US vet practices (fragmented supply) 30,000+

Households with a pet: US 66% · Canada ~60% · France ~50% · Belgium ~50% · Germany ~45%.

Why now

  • Frontier AI finally makes free, accurate symptom triage feasible.
  • Stripe Connect lets one platform pay out across 40+ countries.
  • Mobile-native vets are aging out of desktop PIMS, and the market wants a phone-first replacement.
  • Pet ownership at record highs worldwide post-pandemic.

Sources: pet-care & veterinary market-research consensus 2024–25 (Mordor, Fortune Business Insights, Grand View); APPA, CAHI, FACCO, ZZF/IVH ownership surveys.

Validated by the market

Comparable companies already prove the demand, the price points and the monetization. None of them combines all three sides in one app.

Dutch

700k+ telehealth visits since 2021, revenue doubling yearly, on $25M raised. $11/mo.

Rover

2M+ pet parents, 500k+ providers, ~$200M revenue, ~$1.3B peak valuation.

Vetster

Online vet booking in 12+ countries, consults at $50–70. Single-feature, US-led.

~20%Vet-telehealth CAGR
44%Vet bookings already digital
~12%Telehealth penetration (headroom)

Sources: TechCrunch, CB Insights, Precedence Research, Future Market Insights, AVMA (2024–25). Full research in the data room.

Meet the team

Umit Kavak - Founder, Developer & Project Manager

Umit Kavak, PhD

Founder · Developer · PM

Ex-NASA researcher (astrophysics, big data). Solo-built the entire three-sided platform — 50 screens, 19 languages, fully deployed — AI-augmented. That velocity is the edge: the seed funds go-to-market, not engineering.

Astrophysics Big Data Full-stack
Yakup Kurt - Co-Founder, Marketing & Design (Germany)

Yakup Kurt

Co-Founder · Marketing & Design · Germany

Brand, product design, and global go-to-market. Shapes how Dierend looks, feels, and grows across 19 languages.

Brand Global GTM
Arlette van Veen - Veterinary Advisor (Belgium)

Arlette van Veen

Veterinary Advisor · Belgium

Veterinary medicine candidate at Ghent University (BSc Vet Med, Antwerp). Validates clinical features and connects Dierend to practicing vets across our launch markets.

Animal Welfare Clinical Triage

Roadmap

2025

MVP built · admin dashboard live · Stripe + Cloud Functions deployed

Q3 2026 · NOW

App launch (global, 19 languages) + $1.75M pre-seed close · US go-to-market from Miami · first design-partner clinics

2028

~$4.5M seed (month 18, at proven metrics) · ~150 paying US clinics → expansion rings open: Canada → UK → EU

2029–2030

EBITDA-positive by mid-2030 on two rounds · ~$5.5M ARR run-rate in Year 5 · Series A optional, from strength

The path ahead

The vision

The operating system for the world's pet economy

Every pet's lifetime health record, and every owner, vet and business on one network. We start with free AI care and become the layer the entire pet economy runs on.

The round

$1.75MPre-seed · post-money SAFE
$8MValuation cap · ~21.9% dilution
18 moRunway to seed metrics, with buffer remaining

Use of funds

Team (lean six, part-time-first) 47% · Marketing & UA 25% · Infra, AI & legal 7% · Contingency 6% · Unspent reserve 15%

Month-18 commit targets

~130k MAU · ~150 paying US clinics · ~$39k MRR (~$465k run-rate) · LTV:CAC crossing 3:1 · cash buffer intact

The capital ladder

$1.75M pre-seed now → ~$4.5M seed at month 18 → EBITDA-positive month 46 on those two alone. A ~$10M Series A in year 3 is a choice, not oxygen — pro-rata the whole way.

Every path survives: seed late → ~12-month bridge in the buffer · seed never → 3-person core, profitable ~month 23. Financing decides the company's size, not its survival.

Hezarfen LLC (Delaware) · YC standard post-money SAFE · full 60-month model with scenario switch and sensitivity analysis in the data room.

Join the mission

Help us give a voice to the voiceless. We are raising a $1.75M pre-seed to launch globally in 19 languages, win our first ~150 paying US clinics from Miami outward, and build the dataset no one else has. Reach out and we'll send the data room.

Hezarfen LLC · Delaware
info@dierend.com
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© 2026 Dierend. All rights reserved by Hezarfen LLC.