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DIEREND · LAUNCHING 2026

One app for
every pet, every vet, every business

Consumer-led vertical SaaS for the pet economy: we acquire pet owners free with viral consumer tools, then monetize through the vets and shops that serve them. AI health scans, missing-pet map, vet booking and store, worldwide in 19 languages.

Our Identity

The story behind the name

Animals Dieren
Friend Vriend
Dierend

Together

Where animals find friends.

Born in Dutch, built worldwide, now in 19 languages from day one.

The problem we solve

A dog with reading glasses, overwhelmed by fragmented pet care

Pet care is fragmented across five apps, vet software is built for desktops, and owners have no single place to manage their pet's life.

5 apps

The average owner uses five separate tools (social, vet booking, missing-pet posts, symptom search, shopping) that don't talk to each other.

$200+/seat

Legacy vet PIMS (ezyVet, Provet, IDEXX Neo) charge $200+ per seat per month and were built for desktops, not mobile-native vets.

Disconnected

No system links an owner's pet history with the vets and services around them, so the relationship that matters most is the one nobody owns.

Reporting is broken

Most people walk away from a distressed stray because reporting is too hard. The founding insight that started Dierend.

Why we win

Vet-software companies spend $400+ on cold sales to land a single clinic. We make clinics come to us, because we already have their customers in the app.

Own the customer first

Free consumer tools acquire pet owners at near-zero cost: the same owners every clinic and shop is trying to reach.

Sell them the demand

Clinics and shops subscribe to reach owners already active near them. Consumer-led distribution, not cold outbound.

Compound and lock in

Bookings and payouts run on us; cross-side network effects deepen with every owner and clinic added.

Dierend is consumer-led vertical SaaS for the pet economy: acquire owners free, monetize through the businesses that serve them.

Three modes, one app

Owners, vets, and pet businesses share the same network. One platform, three sides of the pet economy.

Pet Owners

Social feed and stories. AI symptom scans. Mate matching (playdate requests to other owners' pets). Missing-pet map. Universal reporting. Vet booking, video consults, and a store.

Veterinarians

Clinic dashboard, patient records, appointment booking, video consults (rolling out), in-app chat with owners, and Stripe payouts. Standalone or alongside a multi-service business.

Pet Businesses

Storefront for products and services. Order management, customer messaging, and bookings. Groomers, sitters, and shops get a back-office without the desktop tax.

The product, live today

A real, shipped app: 50 screens across owner, vet and business modes, in 19 languages.

AI health scan screen
AI health scan
Missing-pet map screen
Missing & found map
Community feed screen
Community feed
Vet booking screen
Vet booking
Store screen
Store

The growth loop: acquire owners free, then monetize

Free consumer tools acquire pet owners at almost zero cost. We route them into a vertical booking SaaS for vet clinics and pet shops, then retain both sides on a subscription model.

1 · Acquire: near-zero CAC

The AI health scanner (free monthly scans) and emergency reporting (50 free reports/mo) seed the community. Free missing & found pet ads then expand it, neighbourhood by neighbourhood, no ad spend required to be useful.

2 · Monetize: route to booking SaaS

Every scan, report and alert routes the owner to the nearest vet clinic or pet shop in our network. Bookings and orders run in-app: vertical SaaS for the business, marketplace commission for us.

3 · Retain: subscriptions

Owners stay for multi-pet history, deeper AI and priority routing; clinics and shops stay on per-seat subscriptions. Recurring revenue on both sides, and every paying business gives owners one more reason to stay.

No cold start: the free consumer tools are useful with zero clinics on board, so owners come first. We then sign clinics into demand that already exists in their neighbourhood.

More owners → more clinics and shops join → more reasons for owners to stay. The loop compounds, and customer-acquisition cost trends toward zero.

Universal reporting: anyone, any animal, anywhere

No phone trees. No broken city hotlines. Any user, owner or passer-by, can report any animal in need from the street. The report routes to the correct responder automatically.

1. Snap

Take a photo. Frontier AI assigns a severity score and triage priority in seconds.

2. Tag

Precise GPS attached automatically. Pin-drop on the map for adjustment if needed.

3. Route

Routes to the right NGO, vet, or city hall by location, with a PDF case file.

Free for every user (50 reports a month), so it spreads on its own: a zero-cost acquisition hook. And every report becomes a data point in the mortality map no other pet app collects.

AI Health Scanner: powered by frontier AI

A vet examining a dog, AI-assisted health triage

A free triage assistant in every owner's pocket, with 3 scans a month at no cost. It's our cheapest acquisition channel and the top-of-funnel for the vet network.

  • Symptom Detection: identifies wounds, skin conditions, malnutrition, and distress signals from a single photo.
  • Severity Triage: automatically flags critical cases for immediate vet attention or rescue dispatch.
  • Routes to revenue: every scan links to the nearest vet for booking or a paid consult.
  • Cost-tiered LLM routing. Efficient models on the free tier, premium models for paid. Built on Cloud Functions v2, costs scale with usage; no fixed inference bill.

Frontier-model providers (OpenAI on the free tier, Anthropic Claude for paid) sit behind our own routing layer, swappable and never locked in.

Built and ready to scale

Pre-launch, but the full platform is built and deployed. The seed funds go-to-market, not core engineering.

50App screens shipped
25Backend services
19Languages, day one

Full stack deployed

Firebase Auth, Firestore, Storage and Cloud Functions v2 in production across 25 services.

Payments live

Stripe and Stripe Connect: per-seat subscriptions plus marketplace split, 3 to 5% take.

AI in production

Cost-tiered LLM routing on Cloud Functions: efficient models free, premium models for paid.

Mobile app built, store launch imminent, web app next. Built solo and AI-augmented, for exceptional capital efficiency.

Year 1 targets

200+ Paying Vet Clinics
100k Pet Owners (MAU)
10k Animals Helped via Rescue Map
Reaching the summit — ambitious first-year goals

Forward-looking targets for the first 12 months post-launch, not historical results.

Business model: three revenue lines

B2B · Vet & business seats

Per-seat monthly subscriptions for clinics and businesses, billed via Stripe. Fee-inclusive pricing.

$25–$50 / seat / month

Marketplace commission

Take rate on vet bookings, video consults, and store orders. Settled via Stripe Connect.

3–5 % take rate

B2C · Premium for owners

Multi-pet AI scan history, deeper analytics, priority vet routing, ad-free.

from $4.99 / month

All three lines are fed by the free consumer loop at near-zero CAC. Stripe + Stripe Connect already integrated; subscription tiers wired in production.

Prices shown in USD; billed in each app store's local currency.

Unit economics

Consumer · freemium

Near-zero CAC via free AI scans, emergency reporting and missing-pet ads. Premium ARPU $6.50/mo, LTV ≈ $94, payback under 1 month.

Vet clinic · SaaS

$39.99/seat net at ~90% margin. LTV ≈ $2,600/clinic, CAC ≈ $400, LTV:CAC ≈ 6.5:1, payback ≈ 6 months.

Marketplace

3 to 5% take on vet bookings, video consults and store orders, settled via Stripe Connect, on top of subscriptions.

Near‑zeroBlended consumer CAC
6.5:1Clinic LTV : CAC
~$1MYear-1 ARR run-rate (target)

Bottoms-up from shipped prices ($4.99–$49.99 subscriptions, $41.99 vet seat, 3–5% take) applied to Year-1 targets. Full model in the data room.

Competition

Each incumbent owns one slice. None acquires owners for free and sells that demand to clinics, and none has the cross-side network effects.

Vet booking marketplaces

Vetster · Pawp · Dutch

Single-market, single-feature. No commerce or rescue layer, no all-sides network.

Vet PIMS software

ezyVet · Provet · IDEXX Neo

$200+/seat, desktop-first, hostile to mobile-native vets and solo practitioners.

Pet-owner social

11pets · Tractive · Pawtrack

Single-feature apps. No vet booking, no AI scans, no rescue layer.

Pet commerce

Zooplus · Chewy · Fressnapf

Pure transactional e-commerce. No community, no clinical layer, no engagement loop.

Missing-pet networks

PawBoost · Petco Love Lost

US-centric. Track missing, not deceased. No vet-care integration.

Dierend

All sides · worldwide · 19 languages

Cross-side network effects: owners, clinics and shops compound, and bookings + payouts lock the business in.

Market: global from day one

A $260B+ market, five launch markets

Dierend launches worldwide in 19 languages, leading with five high-ownership markets: the US, Canada, Belgium, France, and Germany.

Global pet-care market $260B+
Pet-care market CAGR ~7 %
Global veterinary services ~$130B
US vet practices (fragmented supply) 30,000+

Households with a pet: US 66% · Canada ~60% · France ~50% · Belgium ~50% · Germany ~45%.

Why now

  • Frontier AI finally makes free, accurate symptom triage feasible.
  • Stripe Connect lets one platform pay out across 40+ countries.
  • Mobile-native vets are aging out of desktop PIMS, and the market wants a phone-first replacement.
  • Pet ownership at record highs worldwide post-pandemic.

Sources: pet-care & veterinary market-research consensus 2024–25 (Mordor, Fortune Business Insights, Grand View); APPA, CAHI, FACCO, ZZF/IVH ownership surveys.

Validated by the market

Comparable companies already prove the demand, the price points and the monetization. None of them combines all three sides in one app.

Dutch

700k+ telehealth visits since 2021, revenue doubling yearly, on $25M raised. $11/mo.

Rover

2M+ pet parents, 500k+ providers, ~$200M revenue, ~$1.3B peak valuation.

Vetster

Online vet booking in 12+ countries, consults at $50–70. Single-feature, US-led.

~20%Vet-telehealth CAGR
44%Vet bookings already digital
~12%Telehealth penetration (headroom)

Sources: TechCrunch, CB Insights, Precedence Research, Future Market Insights, AVMA (2024–25). Full research in the data room.

Meet the team

Umit Kavak - Founder, Developer & Project Manager

Umit Kavak, PhD

Founder · Developer · PM

Ex-NASA researcher (astrophysics, big data). Solo-built the entire three-sided platform — 50 screens, 19 languages, fully deployed — AI-augmented. That velocity is the edge: the seed funds go-to-market, not engineering.

Astrophysics Big Data Full-stack
Arlette van Veen - Veterinary Advisor (Belgium)

Arlette van Veen

Veterinary Advisor · Belgium

MSc Veterinary Medicine. Validates clinical features and connects Dierend to practicing vets across our launch markets.

Animal Welfare Clinical Triage
Yakup Kurt - Marketing & Design Advisor (Germany)

Yakup Kurt

Marketing & Design Advisor · Germany

Brand, product design, and global go-to-market. Shapes how Dierend looks, feels, and grows across 19 languages.

Brand Global GTM

Roadmap

2025

MVP built · admin dashboard live · Stripe + Cloud Functions deployed

Q2–Q3 2026 · NOW

Mobile app built · 19 languages · store launch imminent · first clinics onboarding

Q4 2026

Web app released · 100+ paying clinics · 5 launch markets live · seed close

2027

$1M+ ARR run-rate · world-wide rollout · Series A

The path ahead

The vision

The operating system for the world's pet economy

Every pet's lifetime health record, and every owner, vet and business on one network. We start with free AI care and become the layer the entire pet economy runs on.

Join the mission

Help us give a voice to the voiceless. We are raising a seed round to onboard the first 100 paying vet clinics, scale across our launch markets (US, Canada, Belgium, France, Germany) and beyond, and build the dataset no one else has. Reach out and we'll send the data room.

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info@dierend.com
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